Home Events YouTube Ads Training (Sprache: Englisch)

YouTube Ads Training (Sprache: Englisch)

From video creation to YouTube ads: how to use the video platform for your purposes

Learn more about the use of video for your business success, from content selection, to advertising on YouTube, to analysis of activities.

Target audience:

The training is aimed at all beginners to online marketing, for example:

  • ● Entrepreneurs and employees in companies of all sizes
  • ● Self-employed people
  • ● Vocational school pupils and students


Content and goals of the training:

  • ●  Understanding user behaviour on YouTube
  • ● Learn about technical and content requirements for YouTube videos
  • ● Create and share video content with ease – Get to know and create video ads on YouTube
  • ● Measure and evaluate the success of videos and advertisements on YouTube


The training is interactive.Using a company as an example, you will learn which video content fits which business model. You will also learn in short exercises how to create a YouTube ad and apply what you have learned directly.

Previous knowledge:

or this training you should have your own website and a Google Ads account as well as a basic understanding of online marketing or have attended the following modules in advance:

  • ● Online marketing 101: learn more about terms, user behaviour and online channels
  • ● Strategies for successful online marketing: define target audience, marketing goals and key figures
  • ● Free listings in the Google Search results & on Google Maps: be present with Google My Business
  • ● Improved online presence with search engine optimization: easy ways for a better online visibility
  • ●  Google advertising formats at a glance: find suitable Google Ads campaign types

Further training:

  • ● Free listings in the Google Search results & on Google Maps: be present with Google My Business


Please note that the realisation of an event cannot be guaranteed. Under certain circumstances, a training course may be postponed or cancelled. (This training is taking part in English)


The participation is free of charge. Registration under following link


31 Jan 2020


15:30 - 17:30



Mehr Informationen

Hamburg - Google Zukunftswerkstatt


Hamburg - Google Zukunftswerkstatt
ABC-Straße 19, Hamburg

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