Home Events Online Marketing Strategies (Sprache: Englisch)

Online Marketing Strategies (Sprache: Englisch)

Tools for market research and guidance to define target audience and marketing goals

Learn about the importance of a strategy for successful online marketing, how to determine the strategy components for yourself and how market research can help.

Target audience:

The training is aimed at all beginners to online marketing, for example:

  • ● Entrepreneurs and employees in companies of all sizes
  • ● Self-employed people
  • ● Vocational school pupils and students


Content and goals of the training:

  • ●  Understand the relevance of online marketing strategies
  • ● Get to know components of online marketing strategies
  • ● Define individual unique selling propositions, target audience, marketing objectives, performance indicators and advertising media
  • ● Get to know simple market research methods

The training is interactive.

Using the example of a small local company, you will get to know the components of online marketing strategies, create your own strategy in short exercises and directly apply what you have learned.

Previous knowledge:

For this training you should understand basic online marketing terms and online purchasing processes as well as know channels for online marketing or have attended the following module in advance:

  • ● Online marketing 101: learn more about terms, user behaviour and online channels


Further training:

  • ● Free listings in the Google Search results & on Google Maps: be present with Google My Business


Please note that the realisation of an event cannot be guaranteed. Under certain circumstances, a training course may be postponed or cancelled. (This training is taking part in English)


The participation is free of charge. Registration under following link


31 Jan 2020


09:30 - 11:30



Mehr Informationen

Hamburg - Google Zukunftswerkstatt


Hamburg - Google Zukunftswerkstatt
ABC-Straße 19, Hamburg

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